Polymarket and Dow Jones, the provider of news, have announced an exclusive partnership to make real-time prediction market data available across Dow Jones platforms, including The Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily. This follows Kalshi’s media foray, partnering with CNN in December.
According to the announcement, the collaboration aims to provide audiences with greater visibility into prediction market signals across topics like economy, politics, and culture.
We're honored to be named the Exclusive Prediction Market Partner of the Wall Street Journal & the Dow Jones.
The World's Largest Prediction Market
the most trusted voices in finance pic.twitter.com/S6o7qkCUS6
— Polymarket (@Polymarket) January 7, 2026
The data from Polymarket will be displayed through dedicated data modules on Dow Jones digital properties, including on the homepage and market-related pages, as well as in select print placements.
Due to the partnership, Dow Jones will also start to introduce new consumer-facing features incorporating prediction market data, including a custom earnings calendar highlighting market-implied expectations around corporate performance. Additional data-driven experiences will launch over time, the duo have said.
Prediction markets and news industry merge in new partnership
Speaking on why a news publisher would begin to integrate this new industry, the CEO of Dow Jones and publisher of The Wall Street Journal, Almar Latour, said: “We’re making prediction markets data accessible to our users, because it’s a rapidly growing source of real-time insight into collective beliefs about future events.
“Our mission is to help people make decisions by offering them reliable news, data and analysis. In partnering with Polymarket, we aim to help consumers better interpret market sentiment and assess risk alongside traditional financial indicators.”
Polymarket is now the exclusive prediction market partner of the @WSJ and @DowJones.
A monumental step for our institutional adoption.
The Wall Street Journal. Dow Jones. Wouldn't have believed this a year ago. Grateful to make this partnership a reality. pic.twitter.com/GXQme9hAU4
— Shayne Coplan
(@shayne_coplan) January 7, 2026
The founder and CEO of Polymarket, Shayne Coplan, has spoken on the newly arranged partnership: “The Dow Jones group, including The Wall Street Journal, are setting a new standard for accessible, data-driven information to inform their readers.
“As Polymarket continues to expand, our prediction market data is increasingly relied upon for reliable, transparent, and accurate information. This partnership combines journalistic insight with real-time market probabilities – including the most-watched business news like public company earnings reports – to create a truly comprehensive news experience for readers.”
Featured Image: Polymarket / Dow Jones / WSJ via X
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