American dream
Enrique Lores is one of those paradigmatic cases of the long-awaited ‘American dream’ that argues that anyone can achieve success through hard work. Lores, born in Madrid and an electrical engineer from the Polytechnic University of Valencia, from which he was awarded an honorary doctorate in 2024 for his professional career, began his professional activity at HP in 1989, 36 years ago. He started as an intern, but gradually rose to positions of importance in the fields of printing, personal systems, and business and industrial solutions.
Even in 2015, when the historic company made the decision to split into two companies, one focused on personal devices (PCs) and printing and the other, called HPE, on systems and infrastructure for businesses, it was Lores himself who led the Separation Management Office. More than six years ago, he became the president and CEO of HP. Under his leadership, he had to deal with issues such as an attempted takeover by competitor Xerox, which ultimately did not go through. In recent years, the executive has worked to adapt the PC world to advances in artificial intelligence. According to Gartner data for 2025, HP is the second-largest player in the global PC market, with a 21.5% share, surpassed only by Lenovo (27.2%) and followed by Dell Technologies (16.5%). In the field of printing, according to data from IDC, Gartner, and Canalys, the company is number one in the world.
Lores, one of the highest paid in the entire technology industry, announced his new professional direction today on his LinkedIn account. “I first joined HP 36 years ago as an intern engineer. Since then, HP has become part of my identity and my family’s history: my wife Rocío and I built our life in Palo Alto so that I could be part of the HP team, and my three children have only known life with HP,” he writes on the social platform, where he summarizes his professional career.