The Aroma Trace is a global innovator in scent marketing, pioneering olfactory branding to enhance emotional connection and brand loyalty. With offices in 12 countries and a presence in more than 47 countries through franchises and distributors, its operations span a vast international footprint. The Aroma Trace’s signature scent diffusion systems can be found in luxury hotels, retail chains, corporate offices, healthcare centres and premium car dealerships around the world – delivering immersive, memory-triggering experiences at every location.
To achieve this, The Aroma Trace depends on a network of connected scent diffusers – each requiring seamless, reliable global cellular connectivity to ensure consistency, uptime and precise remote management.
The Aroma Trace relies on the ability to remotely monitor, control and optimise hundreds of scent diffusers around the world. These smart devices must always be connected – ready to send real-time alerts about scent levels, device tampering, unplugging or any technical malfunctions.
With its previous IoT service provider, The Aroma Trace quickly encountered limitations that disrupted operations and put client satisfaction at risk. These included:
- Inconsistent cross-border connectivity: Devices that worked reliably in one region, such as Spain, would often lose connectivity when deployed in other countries – undermining visibility and service continuity.
- High costs for inactive SIMs: The pricing model charged for every SIM, active or not – driving up connectivity costs and making it difficult to scale in a cost-effective way.
- Lack of real-time operational insight: Without timely alerts, the team couldn’t detect or resolve issues early – leading to missed refills, unplanned outages and potential loss of high-value contracts. In many cases, the team had to dispatch costly emergency site visits just to maintain service continuity.
- Manual fragmented operations: The absence of centralised control made inventory tracking, troubleshooting and reporting complex and reactive – increasing operational overhead and
limiting agility
To address the limitations of its previous IoT service provider, The Aroma Trace turned to floLIVE for a more reliable, scalable and transparent solution. floLIVE’s cloud-native connectivity platform offered global coverage with local compliance – all through a single SIM and a unified management layer.
With floLIVE, The Aroma Trace gained:
Seamless global connectivity
floLIVE’s distributed core network and vast IMSI library enabled consistent performance across countries, removing roaming limitations and minimising latency.
A pay-as-you-grow billing model
Unlike the legacy model, floLIVE charges only for active endpoints and actual data consumption, significantly reducing connectivity costs.
Full device visibility and alerts
From a single dashboard, the team could remotely monitor device performance, receive automated alerts and trigger proactive responses – ensuring consistent customer experiences.
Enhanced service reliability
floLIVE’s autonomous network switching minimised downtime, while data remained in-region, meeting all compliance and security standards.
“Downtime is more than just a technical issue – it directly affects our service quality and reputation,” explains Stefano Iannini, the chief executive for USA and Canada at The Aroma Trace. “When connectivity drops, we lose real-time visibility into our smart scent diffusers, which leads to missed alerts, service failures and client dissatisfaction – especially in premium environments where expectations are sky-high.”
Reduced costs, increased uptime
With floLIVE, The Aroma Trace was able to:
- Cut connectivity costs by more than 50%: eliminating charges for idle SIMs and removing
overage penalties. - Achieve seamless global connectivity: devices now stay connected regardless of location – enabling consistent service delivery in every market without the need for manual network switching or troubleshooting.
- Reduce field visits and manual interventions: real-time visibility into device status has allowed the team to resolve issues remotely and proactively – reducing costly site visits and improving service response times.
- Protect its brand reputation: ensuring premium customers always receive the consistent, signature experience they expect.
“floLIVE solved our cross-border connectivity issues and finally gave us a pricing model that makes sense – only charging for active endpoints and consumed data, not idle SIMs,” concludes Iannini.
Comment on this article via X: @IoTNow_ and visit our homepage IoT Now