One year after announcing the Cisco 360 Partner Program, it’s incredible to see how far we’ve come.
What began as a bold vision to redefine how Cisco partners engage, grow, and win together has become a reality — shaped by your trust, your feedback, and your commitment to helping customers succeed.
That collective energy was on full display at Cisco Partner Summit 2025, which exceeded every expectation. The energy was electric, the conversations were meaningful, and the sense of shared purpose was undeniable.
Before we look ahead, I want to pause and say thank you.
Our ecosystem — resellers, distributors, service providers, advisors, developers, and consultants — represents the full strength of Cisco partnership. Every one of you plays a part in delivering customer outcomes and creating value that lasts.
Redefining What Partnership Means
When we set out to build this program, we didn’t just want to modernize incentives or rename tiers. We wanted to redefine what engagement means.
It’s no longer about transactions — it’s about building businesses, evolving practices, and delivering meaningful outcomes.
And what makes this journey truly unique is that we’ve done it together.
From Partner Executive Exchanges to advisory boards, surveys, and more than 1,000 partner 1-to-1 meetings — your input has guided every decision. Every discussion, every piece of feedback helped make this program stronger, simpler, and more aligned to how you do business in a fast-moving, AI-driven market.
Our Next Chapter: Profitability, Predictability, and Growth
At last year’s summit, we made three promises: time, protection, and partnership — and we’ve delivered on each one.
Time: 15 months. 12 months in with 3 more to go.
Protection: We promised to protect your investments, and we did.
Partnership: The co-design has been unprecedented!
This year, we’re building on that foundation with three new commitments:
Profitability you can plan for. Predictability you can trust. Growth you can count on.
Profitability remains our shared priority — and it’s stronger than ever.
With VIP 46, we’ve delivered the richest product rebate cycle in the program’s history across Campus Refresh, AI, Security, and Collaboration. And this momentum doesn’t stop here. The same profitability logic continues in the Cisco Partner Incentive, launching January 2026, where 87% of VIP 46 SKUs will earn the same or more under the new model.
This next chapter brings VIP, CSPP, and Lifecycle together into one simple, predictable framework that rewards growth across the full customer lifecycle — Land, Adopt, Expand, and Renew — ensuring partners can plan confidently and profit even more as the AI era accelerates. You can explore your potential using the Cisco Partner Incentive Estimator.
We’re also unlocking new profitability through Premium Services in collaboration with Cisco CX — giving partners new ways to deliver proactive, predictive, and personalized AI-driven support that strengthens customer relationships and expands recurring revenue.
If profitability is what you earn, predictability is how you plan.
Your Partner Value Indexes are now live and tracking, and everything you’ve achieved since August counts through July 2027 — giving you full visibility into how your actions today shape your rewards tomorrow. You can track progress and insights in the enhanced Partner Experience Platform (PXP).
Predictability also means having a complete view across Cisco’s expanding portfolio. That’s why we’re integrating Splunk into the Cisco 360 Partner Program, creating a unified experience that connects observability, security, and AI-powered infrastructure under one model.
And then there’s growth — the natural outcome of confidence and capability.
The Cisco 360 Partner Program rewards partners who invest in enablement and innovation. It also helps you differentiate in the market with new designations, highlighting your expertise and customer impact.
We’re backing that differentiation with significant marketing investments — new branding toolkits, campaign assets, and demand-generation programs designed to help you stand out, reach new customers, and grow faster.
Built on Trust. Ready for the AI Era.
AI is transforming everything, and agility is what sets great ecosystems apart. That’s why I’m so proud of our new next generation of Specializations — Secure Networking and Secure AI Infrastructure — which recognize partners who are leading with innovation and delivering measurable outcomes in the AI era.
We also introduced new bonus opportunities, coming later in the year, within the Cisco Partner Incentive — rewarding both Next Gen Specializations and Cross-Sell expansion — because your growth is our growth.
To explore all Partner Summit announcements, click here.
What Comes Next
The Cisco 360 Partner Program has always been about one thing — creating a complete, agile ecosystem where all partners, from resellers to MSPs — distributors to developers, play a vital role in driving innovation and delivering outcomes that matter.
And as we count down to launch, there’s even more to look forward to.
We’re expanding the program with new Partner Value Indexes that recognize every facet of Cisco’s partner community. Soon, we’ll introduce a Mass-Scale Infrastructure Value Index, giving partners the scale and architectural alignment to lead in AI-ready outcomes.
We’re also adding Value Indexes for Distributors, Advisors, and Developers — highlighting the unique contributions of every partner type and reinforcing that every role in this ecosystem counts.
Here are three simple ways to keep your momentum going:
- Use the Cisco Partner Incentive Estimator to explore your earnings potential and connect with your Partner Account Executive to explore ways to increase your profitability.
- Log into PXP to track your progress, boost your Value Index, and access marketing and enablement tools.
- Take advantage of new marketing and branding resources to showcase your expertise and grow faster.
The Cisco 360 Partner Program carries your signature. It reflects your feedback, your collaboration, and our shared belief that when we move together as one agile partner ecosystem — power meets purpose.
Thank you for helping us build something extraordinary.
With just three months to go before the Cisco 360 Partner Program officially launches, the momentum is undeniable. Every insight, every collaboration, every shared win has brought us to this moment — and the best is still ahead.
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