Author: Admin
In today’s advertising ecosystem, the orchestration of strategy, execution, measurement, and optimization remains both fragmented and resource intensive. The drift across disparate systems, not least planning platforms, ad servers, Digital Signal Processors (DSPs)/Supply Side Platforms (SSPs), clean rooms, and analytics engines, creates delays, errors, and missed opportunities. The emergence of the Ad Context Protocol (AdCP) offers a compelling strategic pivot: a unified, normative interface that enables automation-capable workflows, accelerates time-to-market, and unlocks scale in an agentic environment. A coalition of key industry players, representing the buy- and sell-side, data and measurement partners, is actively developing AdCP to define standardized “verbs”…
AI Chat AI Chat builds on AI Describer but allows users to ask questions about their current view, past views, and nearby geography. The chat agent uses Google’s Multimodal Live API, which supports real-time interaction, function calling, and temporarily retains memory of all interactions within a single session. We track and send each pan or movement interaction along with the user’s current view and geographic context (e.g., nearby places, current heading).What makes AI Chat so powerful is its ability to hold a temporary “memory” of the user’s session — the context window is set to a maximum of 1,048,576 input…
A few weeks ago, a VP of Analytics confessed he’d spent half his time just tracking down the right dataset before any real analysis could begin. Unfortunately, his story wasn’t unique. It’s a sentiment we’ve heard from countless data teams: valuable insights are trapped behind layers of disconnected systems and bottlenecks. Today, “data silos” aren’t a technical buzzword—they’re a very real, very human challenge.In this article, we want to share a practical framework for tackling data silos head-on. It’s shaped by what we’ve learned from working with diverse organizations on their data journeys—some have soared by democratizing their information, while…
This week started with challenges for many using services in the the North Virginia (us-east-1) Region. On Monday, we experienced a service disruption affecting DynamoDB and several other services due to a DNS configuration problem. The issue has been fully resolved, and you can read the full details in our official summary. As someone who works closely with developers, I know how disruptive these incidents can be to your applications and your users. The teams are learning valuable lessons from this event that will help improve our services going forward. Last week’s launches On a brighter note, I’m excited to…
Oct 31, 2025Ravie LakshmananVulnerability / Threat Intelligence The U.S. Cybersecurity and Infrastructure Security Agency (CISA) and National Security Agency (NSA), along with international partners from Australia and Canada, have released guidance to harden on-premise Microsoft Exchange Server instances from potential exploitation. “By restricting administrative access, implementing multi-factor authentication, enforcing strict transport security configurations, and adopting zero trust (ZT) security model principles, organizations can significantly bolster their defenses against potential cyber attacks,” CISA said. The agencies said malicious activity aimed at Microsoft Exchange Server continues to take place, with unprotected and misconfigured instances facing the brunt of the attacks. Organizations are…
Calling all bras, panties, boxers and briefs: Calvin Klein is accepting unwanted underthings from any brand for recycling. PVH Corporation’s Re-Calvin takeback program, announced Oct. 23, is a first for a major brand and a test of how circular fashion handles intimates, which companies usually can’t re-sell. Less than 1 percent of textiles are recycled into new fabrics, according to the Ellen MacArthur Foundation, a rate likely even lower in the roughly $90 billion global market for intimate-wear. It’s not just the ick factor that interferes with reuse, but also the difficulty of recycling blended and often stretchy materials. Calvin…
Have you ever wondered how to make your app’s features accessible from the built-in Shortcuts app on iOS? That’s what the App Intents framework is designed for. Introduced in iOS 16 and macOS Ventura, the framework has been around for over two years. It provides developers with a powerful way to define actions that users can trigger through Shortcuts. With App Intents, your app can integrate seamlessly with the Shortcuts app, Siri, and even system-wide Spotlight search.In this tutorial, we’ll explore how to use the App Intents framework to bring your app’s functionality into Shortcuts by creating an App Shortcut.…
AWS IoT Core is a managed service that helps you to securely connect billions of Internet of Things (IoT) devices to the AWS cloud. The AWS IoT rules engine is a component of AWS IoT Core and provides SQL-like capabilities to filter, transform, and decode your IoT device data. You can use AWS IoT rules to route data to more than 20 AWS services and HTTP endpoints using AWS IoT rule actions. Substitution templates are a capability in IoT rules that augments the JSON data returned when a rule is triggered and AWS IoT performs an action. This blog post…
What you need to knowGoogle has unexpectedly rolled out a second October 2025 update for Pixel phones, including the Pixel 10.The small 30MB update mainly brings performance improvements and no new major features or changes.It’s possible Google pushed this update early to fix a serious security issue before the November release.The major November update is expected to add theme packs, GIF creation in Pixel Studio, and more tools.Google usually rolls out a software update for its Pixel devices in the first week of every month. While the October 2025 update for Pixel smartphones has already arrived, to everyone’s surprise, the…
When electricity moves through wires, some of its energy is lost along the way. That loss, however, might not be inevitable. Researchers at Penn State have developed a new way to identify materials known as superconductors — substances that can carry electric current with zero resistance, meaning no energy is wasted during transmission. The Challenge of Cold Superconductors Despite their promise, most superconducting materials cannot yet be used in everyday technology. Their extraordinary ability to conduct electricity only appears at extremely low temperatures, far below what is practical for energy systems or advanced electronics. Supported by the “Theory of Condensed…