Hello AR friends!
I’m sure you’re all busy with year-end deadlines and planning, so I’ll keep this short and sweet. My personal Analyst Relations key takeaway from 2025 is that AR is now more important than ever! AI has not made AR redundant or replaceable – it’s quite the opposite. The proof points I see are the growing number of AR advisory firms and the expanding interest in these from providers with both large and small in-house AR teams. AR professional organizations are attracting new members and growing their own activities. And, more importantly, we’re seeing technology and tech services providers thinking about AR more strategically than ever before, with new investments in leadership, tools, and growth-oriented organizational changes. 2026 should be an interesting year to see how these moves impact the AR profession and the results it can deliver.
We have a few AR-focused events lined up for you this month and in January, so please scroll through and sign up.
Best wishes to you, and the people that matter to you, as we wrap up this year and enter 2026!
All the best,
Katrina Menzigian
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Join us for this week’s AR LinkedIn Live
Just a few days away! I will be joined by Emma Handler (Persistent Systems), Lucinda Henry (HPE), and Bill Hopkins (KCG) in a LinkedIn Live session to discuss: The Analyst Relations Playbook: Strengthen Partnerships & Influencer Impact. We’ll look to these experienced AR professionals on how to effectively tackle common sticking points in these increasingly important areas managed by AR teams.
Your New Digital Everest Group Experience
Everest Group just launched its new digital experience – with a fully reimagined website and reports portal. Our teams brought a fresh approach to how you engage our organization and our research, innovating how technology, personalization, and AI smarts can help you find and connect with our content, our analysts, and our events. We want you to get the most out of your investments with us. Please visit our website, update your profile, and begin exploring.
Hear more in my conversation with Amanda Benour, VP, Marketing, about our new site and what it has to offer to our AR users and all members.
Recent and Upcoming Everest Group Events
2026 Tech Growth: Essential Insights for Analyst Relations Leaders | Webinar
Scaling Smart: Why You Need Data Observability in Your AI Strategy | LinkedIn Live
See Us At
CES 2026 Conference | Las Vegas, January 6
NRF 2026 | New York, January 11
HIMSS 2026 | Las Vegas, March 9
Engage – London 2026 is coming up!
Join us March 9-10 at the Park Plaza London Riverbank to explore how global business leaders are embracing this advantage by rethinking strategy and execution, bridging gaps between business units and partners, and leveraging AI, digital transformation, and new operating models to fuel enduring success. Together, we’ll turn disruption into opportunity–and connection into growth.
PEAK Matrix® | Recent Releases
Loyalty Platforms PEAK Matrix® Assessment 2025 | Report
CPG Services PEAK Matrix® Assessment 2025 | Report
ServiceNow Services PEAK Matrix® Assessment 2025 | Report
Procurement Outsourcing (PO) Services PEAK Matrix® Assessment 2025 | Report
Google Cloud Services Specialists PEAK Matrix® Assessment 2025 | Report